For forty years and counting, Guido’s Fresh Marketplace has been the premier purveyor of quality produce in Berkshire County and neighboring areas. In 1979, brothers Chris and Matt Masiero combined their backgrounds in culinary arts and produce retailing to christen the original Guido’s. From this humble roadside stand on Route 7 in Pittsfield, Massachusetts, the Masiero brothers set about the business of bringing exceptionally fresh, robust produce to Western Massachusetts.


Within the brief span of two years, the Masiero brothers outgrew their little seasonal market. In 1983, just south of the original Guido’s on Route 7 in Pittsfield, Massachusetts, Matt and Chris debuted Guido’s Fresh Marketplace, where vendors specializing in meat, fish, flowers and prepared foods joined forces with produce to assemble a comprehensive, old-world style food emporium. The marketplace soon became a destination for the discriminating food shopper, drawing Guido’s fans from near and far.


Guido’s harmoniously blends classic marketplace atmosphere with up to the minute goods and services. Bella Flora beautifies each store with lush, fresh cut flowers, seasonal plants, gifts and homegoods. Bella Flora, a full service florist, welcomes and delivers custom orders for all occasions. Their gift baskets are always delicious and welcomed for all occasions. Mazzeo’s Meat and Seafood is the area’s prime source for certified Black Angus beef, Kurobuta pork and Murray’s all-natural, free-range poultry, along with a wide selection of gourmet chicken and store-made pork and turkey sausages, as well as a complete line of fresh, frozen, smoked and prepared seafood specialties, including live lobsters! Completing the marketplace, Guido’s Kitchen in Pittsfield and The Marketplace Specialty Foods in Great Barrington offer premium sliced meats, gourmet cheeses, baked goods and all manner of delectable prepared foods. Rounding out the offerings in our Pittsfield store is the sunny Pittsfield Café serving up custom-blended juices and smoothies, coffee, kombucha, and locally made ice cream. Our self-service salad bar is the freshest around. Daily diverse hot soups and hot bar selections make for tasty and wholesome meals to eat in or take out. Newest delicious additions in Pittsfield are an expanded cheese department, house-made pizza and made-to-order crepes.  Take home or enjoy on our Café, or during summer months, on one of our two flower-filled patios.